Student Media University of Arizona

Student Media is the University of Arizona’s hub for student-run publications, including The Daily Wildcat. The platform spans print, web, advertising, and campus storytelling, serving a fast-moving, digitally native student audience. I worked as a Lead Visual Designer on the Wildcat Welcome 2025 magazine and supporting digital assets, helping modernize the publication’s visual language while maintaining institutional credibility.

Journalism & Media

Project Overview

Student publications often struggle to visually stand out while still honoring university brand standards. For Wildcat Welcome 2025, the challenge was to:

  • Appeal to a Gen Z audience with bold, editorial design

  • Maintain University of Arizona brand integrity

  • Create cohesion across print, web, and marketing assets

  • Work within tight academic timelines and evolving content



Design Solution

I collaborated closely with student editors, advertising teams, and faculty to shape a cohesive visual system for the magazine and its digital presence.

My approach focused on:

  • Strong editorial hierarchy and typography

  • Modular layouts that adapt across print and web

  • Visual storytelling that feels current, student-driven, and credible

  • Iterative feedback cycles with cross-functional teams

This resulted in a publication that felt confident, modern, and unmistakably student-led, without losing institutional clarity.


Lead Visual Designer

Wildcat Welcome 2025

  • Led visual direction for magazine layouts and digital extensions

  • Designed print and web layouts, covers, and feature spreads

  • Created presentation decks and design iterations for stakeholder review

  • Collaborated with editorial, advertising, and student leadership

  • Supported internal operations under Senior Advertising Manager Mark Marrero, including ad layouts, internal communications, and event collateral


Results & Impact

  • Successfully designed and launched the Fall 2024–25 Wildcat Welcome magazine

  • Strengthened visual consistency across print and web

  • Received direct praise from editors and department leadership for adaptability and design quality

  • Supported advertising and marketing outcomes for Student Media’s business unit

  • Contributed to a publication distributed across campus and shared internationally

What This Project Demonstrates

This project highlights my ability to:

  • Design within real institutional constraints

  • Balance creativity with brand systems

  • Collaborate across editorial, marketing, and leadership teams

  • Ship polished work on deadline in a fast-paced environment

It reflects how I approach real-world design problems, not just visuals.


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